4) Bargaining power of shopper • the differentiation of products from those of rivals is not so easy. • value/quality of merchandise. • the lower price merchandise • the bargaining power of shoppers with these variable options is getting stronger.
4) Bargaining power of shopper • the differentiation of products from those of rivals is not so easy. • value/quality of merchandise. • the lower price merchandise • the bargaining power of shoppers with these variable options is getting stronger.