Panasonic was also a sponsor in NASCAR's Busch Series in 2005, sponsoring the No. 67 Smith Brothers Racing Dodge for Ken Schrader, Bryan Reffner, C.W. Smith, and Johnny Benson, Jr.. In 2007, Panasonic became a technology partner with Hendrick Motorsports, and will serve as a primary sponsor of the team's No. 24 car with Jeff Gordon for two races in 2014 and through 2016.