Canterbury, a quaint city located in United Kingdom district of Kent is well known for the Canterbury cathedral but today we look at a very different angle to this city that is, the type of car buyers in this city. According to the ANZ research on regional trends 2014 in Canterbury the number of new car registration has risen by 21.0% in the past one year. In terms of the types of car shoppers, Canterbury is no different from the rest of the world .The types of car buyers include:
The Lay Down
This type of buyer walks into the dealership and wants to buy a car on impulse without doing any prior research .He or she believes everything the sales person says and does not negotiate prices or bring up counter offers that will benefit them. The sales person ends up ripping them off taking home a handsome commission.
The Payment Buyer or monthly payment buyer
These types of buyers can be easily distracted from the true market value of a car because they calculate payment on a monthly basis .They may forget to negotiate on the purchase price of a car and focus on low rates. They therefore can be influenced to take long term loan because of low rates which may mean they pay way more than the value of the vehicle.
The Internet Shopper
With the advent of technology more people have embraced online shopping. Online buying involves looking at various cars and locating what you want, soliciting for quotes and comparing prices from different dealers. This could be advantageous in that you are sure of getting the best deal for your car.
The Trade In
The trade in buyer is looking to sell his or her car to the dealership. It involves a lot of negotiation because the trader wants to get the best deal on their car and on the other hand the dealership wants to make a profit. This type of buyer closely resembles the upside down buyer who wants to trade in their car to get a new car that may amount to grater debt on their part.
The Test Driver
This type of buyer walks into a dealership takes a test drive on a number of cars, tries out their various features but never settles for one .They are undecided. This type of buyer can later on be an internet buyer.
The Cash Buyer or pre- approved loan buyer
This kind of buyer has cash to pay in full to purchase a car or has a pre- approved loan that can cater for the payment. They have an advantage in that they do not have to be distracted by items such as interest rates, monthly payments or trade in value. Whatever type of car shopper you are it is very important to carry out prior research, search for the best deals and do not ignore figures listed on a deal because little costs can amount to paying a lot more than the true of your vehicle.