Fiona has got a new job. The former newsreader from ITN is the co-presenter of GMTV is new breakfast programme. The producers want woman between 20 and 40 to identify with Fiona, who is 35, and they want,people of all ages to find her attractive. So GMTV brought in American image consultant, Frank N Magid to create a whole new image for Fiona. He's known as "the news doctor" in the States where image consultancy is big business. He decided that Fiona's serious newsreader image had to go. GMTV's Director of Programmes