What is Consumer Behavior?
The study of how consumers
Select
Purchase
Use
Dispose of
goods and services in the process of
satisfying their personal and household
needs and wants.
Consumer behavior is more than just purchasing
Consumer Behavior involves
Exposure to the media
Browsing
Influencing others
Being influenced by others
Complaining about and returning products
Other factors that contributed to the growing interest in consumer behavior
The accelerated rate of new product development
The consumer movement
Public policy considerations
Environmental concerns
The opening of national markets throughout the world