3.1 Sampling and Hypotheses
The study sample was chosen from 8 different 5 star hotels in the province of Antalya to represent the best of the population. According to data from the Ministry of Culture and Tourism, Turkey in 2011, 7.5 million tourists had visited in Antalya. Approximately 70% of tourists staying in Antalya prefer all- inclusive properties. To assume reliability a confidence level of 95% with a sample of 384 tourists would be ideal. However, we managed to gather 174 usable surveys which poses certain limitations but could be still considered an acceptable sample size for the needs of this research. The study sample was randomly selected.
According to the study aims certain hypothesis were created to identify the relationships between demographic characteristics of tourists and tourist’s satisfaction with all inclusive resort hotel services. The hypotheses are:
H1.0: There is no relationship between education level and reason to choose All-inclusive holiday.
H1.1: There is relationship between education level and reason to choose All-inclusive holiday.
H2.0: There is no relationship between gender’s food and beverage department satisfaction and overall satisfaction.
H2.1: There is relationship between gender’s food and beverage department satisfaction and overall satisfaction.
H3.0: There is no relationship between the education levels of tourist with comparison the all-inclusive hotels quality to standalone 5 stars hotels quality.
H3.1: There is relationship between the education levels of tourist with comparison the all-inclusive hotels quality to standalone 5 stars hotels quality.
H4.0: There is no relationship between reasons to choose an all-inclusive resort hotels and involving any activity outside of hotel during the stay.
H4.1: There is relationship between reasons to choose an all-inclusive resort hotels and involving any activity outside of hotel during the stay.