The elements of service quality are a quality mix in service delivery process,which can have the great influence to consumer loyalty. New quality recognitionsappear, when the alterations of service quality or price are provided (fig. 2).
The technical issues of services in service delivery process are not importantfor consumers, because they can’t evaluate them, but they focus attention on theirown facility in appropriation the qualitative services. The place, time and staffbehavior, as the internal rural tourism business environmental peculiarities, directlyimpact the service quality, and can be defined as the constructive means ofcompetitiveness of rural tourism farmstead.
Results of research