ogos: An appeal to logic.
When a writer today employs logos, s/he might draw upon statistics, credible sources, arguments premised on reason, and the inherent logic of a situation. Consider this claim in a student paper about heart disease and pork-rind consumption:
The information about the risks of eating pork rinds comes from no fewer than seven scientific studies published in respected journals. Each study was reviewed by a panel of readers who did not know the authors. The journals receive no outside funding except from their subscribers. Based on these factors, one must conclude that unless other studies come forward, pork-rind consumption poses health risks.
Pathos: Appeals to emotion are common in non-academic writing but tend to distort factual evidence.
From our pork-rind paper:
When you see someone reaching for the pork rinds in the supermarket, you should slap it out of their hands and tell them the terrible story of these crunchy death-bags full of poison. Oh, consider the children who will grown up addicted to these vile things, unless we all act now!
Pathos-based appeals can play on fears or other emotions. Advertising has elevated the use of pathos to a very fine art.
Ethos: Can rely on reputation or experiences to prove a point. Credibility is key to winning an audience's belief and support for one's argument.
ogos: An appeal to logic.When a writer today employs logos, s/he might draw upon statistics, credible sources, arguments premised on reason, and the inherent logic of a situation. Consider this claim in a student paper about heart disease and pork-rind consumption:The information about the risks of eating pork rinds comes from no fewer than seven scientific studies published in respected journals. Each study was reviewed by a panel of readers who did not know the authors. The journals receive no outside funding except from their subscribers. Based on these factors, one must conclude that unless other studies come forward, pork-rind consumption poses health risks.Pathos: Appeals to emotion are common in non-academic writing but tend to distort factual evidence.From our pork-rind paper:When you see someone reaching for the pork rinds in the supermarket, you should slap it out of their hands and tell them the terrible story of these crunchy death-bags full of poison. Oh, consider the children who will grown up addicted to these vile things, unless we all act now!Pathos-based appeals can play on fears or other emotions. Advertising has elevated the use of pathos to a very fine art.Ethos: Can rely on reputation or experiences to prove a point. Credibility is key to winning an audience's belief and support for one's argument.
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