Today Hua Hin is undergoing rapid expansion as Bangkokians and Westerners look this way for a second home, be it a quaint house nestled in the hills or an upmarket condominum with ocean views. Over the past few years, the town has seen countless housing developments spring up, new golf courses constructed, a brand new shopping complex and movie theatre and a boom in local businesses. The charm of Hua Hin is that it still retains its fishing village serenity which is now side by side with the bustling center of a modern luxury beach resort.