The internal factors consist of individual and organization. Individual in SMEs sectors will be the ownermanager
since they are the key decision maker that determines the adoption of e-Business (Fillis et al., [40]; Thong,
[18]). In this section, ownerimplementing
e-Business will be studied because it is essentials to understand each individual perspective that leads
to the decision in adopting e-Business. Likewise, organization learning and knowledge of ICT are equally important
to the adoption of e-Business. As Lin [7] stated that if an organization has a receptive culture towards new
innovations and technologies will ultimately enable them to adapt to e-Business. Thus, another important factor to
be considered is from readiness and receptiveness of the organization itself.