Advertisers make strategic us of powerful symbols to create positive associations with their products. Every society has its own symbols that stir patriotic, religious, or other kinds of strong emotions and advertisers often use these prominently in ads,even though there may be no logical connection between the symbol and the product. For example, the Statue of Liberty or the U.S.flag is often shown in advertisements to evoke strong, positive feelings in North Americans.
One technique common in Asia is the use of the English language in advertisements. A native English speaker might do a voice-over of the company slogan, or the ad might use famous English language songs for example. Even though the advertised product or service may have no connection with the English language , the United States, England, etc., the English language itself has become representative of prestige and upward mobility in many countries, and advertisers hope to make this association with their product.