Introduction
- Describe the business.
- Justify why they business deserved to be analyzed.
Background information of the business.
- Historical background.
- Detailed discussion of the business such as products,location etc.
Business model.
- Write down the business model of this business.
- Explain each of the components of model in detail.
Attribute analysis based on customers' response.
- Find the best way to structure this section. The section must contain sufficient details.