The appearance of hotel guests and the impact of their appear- ance on quality of service is a neglected topic in the field of hospitality literature, although such research in terms of development is very important. Research of this kind has been more often undertaken in other business areas. Yip et al. (2011) found that self- concept and self-image of customers have a significant impact on customer satisfaction. Customers’ orientation towards their own physical appearance is strongly associated with expectations of quality service. What presents a particularly difficult situation is an obese tourist. Some research has shown that tourism is an activity for ideal or normal bodies (Veijola and Valtonen, 2007, 16). Small and Harris (2012) performed a qualitative study using the technique of Critical Discourse Analysis to investigate the airline experiences of obese and non-obese passengers. They concluded that obese tourists are openly discriminated on in airline travel, pointing out that the “fat” stigma is clearly apparent (Small and Harris, 2012, 686). Kök and Kibar (2015, 24) have shown that typically the way in which service personnel address their guests is directly affected by their guests’ appearance. Service personnel change their verbal communication in accordance to their percep- tion of the guests’ physical appearance.