Several methods can be taken for conflict measurement. One such measure as provided by Stern-Heskett typology is the distance between reciprocal members’ perception of issues, which are predictors of conflict. (Several other measures can also be employed.) Hence level of conflict varies directly with disparity in channel member’s goals, dissensus about the domain conceptions among members and differences in their relative perceptions of reality among the two actors. Broadly, conflict has been studied in one of the following 3 states