Parallel Competition Developing a product modification that answers needs not satisfied with existing products/services. Clearly Canadian DEVELOPED A STRONG POSITION WITH A clear, fizzy, “natural” soft drink that was decidedly not a cola, and became an international success.
Geographic Transfer Importing a successful product of service from one market to another. Franchising can fit this mode as can copying or licensing a successful product made in another country, assuming need satisfaction is consistent in the new culture.
Supply Shortage Filling a local need better, more expeditiously. Ace Explosives of Calgary, a supplier of dynamite and explosives on the basis of locating supplies for its customers in portable storage units located at or near sites being explored.
Recycling Resale of products or remanufacturing. Sales of used computers from industry to households. Reuse of rubber tires into matting, etc.
Customer Support IBM is credited with helping launch Microsoft. It was IBM ‘ s insistence on having Microsoft come up with a software package to power its PC hardware; it acquired and delivered MS-DOS AND THE rest is history.