Actual net income is unfavorable compared to the budget. What is not known from looking at it is why the variances occurred. For example, were more units sold? Was the selling price different than expected? Were costs higher? Or was it all of the above? These are the kinds of questions management needs answers to. In fact, an analysis of this budget report shows sales were actually 17,500 pickup trucks instead of the 17,000 pickup trucks planned; the average selling price was $14.80 per truck instead of the expected $15.00 per truck; and the cost per truck was $11.25 as budgeted.