But a digital asset in isolation is like the proverbial billboard in the Sahara –
invisible. This is where our Engage team comes in. Their job is to drive traffic
and build customer relationships. Within Engage resides Search Engine
Marketing, Social Media, Display Media, Viral Marketing, Email Marketing and
CRM. It is particularly within Engage that you see the importance of teams
working together. Social media benefits SEO which benefits PPC which in turn
can help build that important database of email subscribers. A basic example,
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but I think you get the point. If these eMarketing tactics are being used in
isolation, you will lose out on a lot of value.