“The content series was envisioned as a social experiment to explore the creation and distribution of ‘new media’, with the process involving The Woolshed Co. strategi[z]ing, creating, releasing and then integrating the learnings into the next piece.”
“We set out to better understand exactly how to create short-form, highly sharable, ‘snackable’ content, that is capable of reaching worldwide mass audiences without the luxury of pricey media buys, ad campaigns, publicity strategies or distribution deals.”