Note that:
I am asking you to find "KEY CONCEPTS or THEMES" of the article. Just like you are reading a BOOK, and people could ask you what are the key concepts or themes in this BOOK.
I will show you an example.
Key concept 1: This article sheds light about "social value" through "social innovation". And the article indicates that, for instance, when Microsoft earns a profit by selling a Window operating system, the business and household buyers would upon using this system to help them improve their productivity and performances. The social benefit equals the value of the extra product, less the total paid for the software. In other words, the key concept 1 can be understood as "every entrepreneur is a social entrepreneur and every market transaction creates social value, the bigger the better". this key concept in social value and social innovation transforms our understanding about business ethics, that ethics is an inherent characteristics of any business transaction such as in selling a software product that can help the clients to improve their productivity and performances, to improve the quality of their life, and to even help them to help others.