This BSR type is characterized by low relationalism and low
dependence between buyer and supplier firms. The exchange
partners in a market/discrete relationship have very limited
investment in developing specialized assets to work with each
other, and can change to another exchange partner in the
marketplace at low switching cost and minimal damage
(Bensaou, 1999). The exchange process has very limited
personal relationships and joint actions between the buyer and
supplier firms, often operates with spot contracts and is largely
focused on the substance of each individual transaction
without considering the future prospects (e.g. Dwyer et al.,
1987; Macneil, 1980). Products exchanged through this BSR
type tend to be highly standardized with stable or declining
demand (Bensaou, 1999). This type of relationship is also
labeled independence relationship whereby the supplier firm
does not depend largely on the buyer firm for its sales, while
This BSR type is characterized by low relationalism and lowdependence between buyer and supplier firms. The exchangepartners in a market/discrete relationship have very limitedinvestment in developing specialized assets to work with eachother, and can change to another exchange partner in themarketplace at low switching cost and minimal damage(Bensaou, 1999). The exchange process has very limitedpersonal relationships and joint actions between the buyer andsupplier firms, often operates with spot contracts and is largelyfocused on the substance of each individual transactionwithout considering the future prospects (e.g. Dwyer et al.,1987; Macneil, 1980). Products exchanged through this BSRtype tend to be highly standardized with stable or decliningdemand (Bensaou, 1999). This type of relationship is alsolabeled independence relationship whereby the supplier firmdoes not depend largely on the buyer firm for its sales, while
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