Timing is a very important factor to Japanese Twitter users. Big moments in popular TV shows and Japanese holidays have caused great spikes in usage, and have even broke records. Taking that theme further, it’s important to recognize that commenting on an event while it is happening isn’t as important as commenting at an exact moment within that event. That point becomes ever apparent when considering Japanese actually knocked out Twitter’s servers as a result of a massive ‘Happy New Year’ message influx precisely at midnight on New Year’s Eve in 2012.