Site popularity
As mentioned in Ghandour, et al.(2008), site popularity has a direct
relationship with the success of an eCommerce website. The authors believe
that successful eCommerce websites can generate profits for business owners,
but this is significantly dependent on the number of users and their behaviors
when using the eCommerce service. Thus, it is found that site popularity can
be considered as a potential factor for transactional eCommerce success.