AiR MiLES for Social change: Pursuing Sustainable value—Doing Well by Doing Good
AiR MiLES for Social change is no ordinary for-pro t company. Sure, it is a division of AiR MiLES, the largest loyalty pro- gram in both canada and the world. More than two-thirds of canadian households have an AiR MiLES account. the AiR MiLES Reward Program has helped many of canada’s leading brands increase consumer loyalty, but Andreas Souvaliotis had the insight that the program could also be a cost-effective incentive for people to make more socially conscious choices for themselves and their communities.