Build your own networks now!
Businesses who are relentless in building a following on social media are in fact creating their own publishing platforms, growing their marketing channels and content distribution networks. It is a digital asset that grows every year. Over time it can provide huge leverage and marketing independence if done right.
So with that in mind let’s have a look at where the major social media networks are up to at the start of 2014.
Social web demographics
Social media is a blur of tweets, shares and content. No longer is it just used by the young and the restless. It is global and embedded in every corner of the web.
So some questions. Which age groups are using social media, what countries are big Facebook users and what percentage are using mobile to access social media?
This is the who and the where of social media users.
72% of all internet users are now active on social media
18-29 year olds have an 89% usage
The 30-49 bracket sits at 72%
60 percent of 50 to 60 year olds are active on social media
In the 65 plus bracket, 43% are using social media
Time spent on Facebook per hour spent online by country. Here are the top three. USA citizens get the top gong at 16% followed by the Aussies at 14 minutes and the Brits at 13 minutes.
71% of users access social media from a mobile device.
The paradigm of social media only being used by the younger generation should be put to rest now.
Read more at http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/#g72PzzlLWyexgF4U.99