INVESTORS PERCEPTIONS TOWARDS INNOVATIVE PRODUCTS AND SERVICES IN KARVY STOCK BROKERING LIMITED, SHIVAMOGGA.
This paper concentrate on innovative products and services offered in the stock broking agency. Innovative products and
services like stock broking, mutual fund services, depository services, financial product distribution services, corporate
finance and merchant banking, commodity broking, insurance broking, IT enabled services and personal finance advisory
services etc., are provided in Karvy Stock Broking Agency.
Investment is an important and inevitable necessity for the development of any nation and its economic growth. Capital
formation depends upon the channelization of the individual and institutional savings to the productive sectors. In this context
the financial market play a very important role in mobilization of fund to the productive sectors. The primary objective of
financial market is to facilitate the mobilization of fund and its efficient or judicious allocation among the competing users for
productive purposes.
This paper based on the structured questionnaire and the data collected are arranged properly for the analysis. The evaluation
and interpretation will be made by using suitable tools and techniques in order to arrive a authenticate information about the
investors opinions relating to innovative products and services. Finally, this paper attempts to offer suitable suggestions to
improve the investors‘ awareness towards various products and services.