Across Indochina the movie houses are bubbling with energy, and as the region's big brother in popular culture, Thai film is quick to tap into these growing markets. Some recent examples: The teen comedy.
Thailand's dream of becoming a giant cultural export like, say, South Korea, may not be realised yet, but our movies (and television productions) have cemented their place as a form of popular entertainment.
"In Laos, Cambodia and Myanmar, we're competing with Hollywood because those countries do not produce many films. But the Philippines has a robust film industry, and we have to work harder to increase.
Expanding the market and sales figures are also a point of cultural pride as well as an economic boost, given how we often look up to South Korea and its tireless engine of pop culture export. The main.
"Selling to Europe is a bonus now," said Lim of Sahamongkol Film. "The Asian market, especially Southeast Asian, is more reliable. In a place like Myanmar, which is still small, I believe one of these.