Queue Management systems are essential for universities and colleges. Today's highly competitive higher education marketplace requires Student Services professionals to focus on retention as much as recruitment. Queue Management systems with integrated SMS text communication are highly effective. Student-centered retention strategies emphasize student satisfaction through engagement. Student Services professionals are leveraging social media and other web-based channels to engage students, however, SMS text messaging is often overlooked as a powerful engagement tool higher education with 97% of all students preferring text messaging as a primary means of communication.