7.2a(2)
In 2009, Collin began tracking Net Promoter Score (Figure
7.2-6). Using a ten-point scale for the question “I would be
willing to refer Collin to others”
and subtracting the number of
ratings from 1 to 5 from the number
of ratings that are 9 or 10, Collin is
able to calculate the Net Promoter
Score. Currently, one other competitor
tracks a Net Promoter Score.
Collin performs favorably when
compared to industry average but
lags the leading computer technology
company.
Overall Customer Engagement
(Figure 7.2-7) derived from the
engagement questions on the
customer survey has improved over
the past five years and compares
favorably with the industry