Interestingly, partnership and outside support is significant in Klong Suan
community, but is not significant in Sam Chuk community. Partnership and support
from the government is the vital factor for the success of Klong Suan market, such as
providing funds, building infrastructure, advertising the market, and training members
on the operation of community-based tourism. However, Sam Chuk market does not
rely on local government’s resources for community projects. Local residents do not
necessarily need assistance from local governments. Instead, they contribute their
time, labor, and money for projects that provide benefits to everyone in the
community, such as maintaining facilities, advertising expenses, and building new
pavement. On the other hand, local innovation and sharing of benefits do not enhance
the community-based tourism success of both communities. Local people of both
communities do not perceive that their tourism products and services are innovative to
attract visitors. They feel that traditional cultural heritages can essentially attract
visitors. The perception of inequitably sharing tourism benefits exists. Some owners
of the shops are perceived to receive more income and attract more tourists than those
of other shops in the market due to the difference in size of retail outlets and the
attractiveness of products being offered.