Generation Y are complex people with many contradictions. They are technologically savvy
but highly creative. They are environmentally conscious yet highly mobile. They expect
instant rewards but also demand development for the long term. They think like
entrepreneurs but tend to value relationships over money. This conundrum is challenging
for employers, but we cannot overlook them just because it is difficult. Fortune[1] magazine
claims that they are destined to be the most high-performing generation in history. The key is
to find out how to unlock their potential and develop them in to the managers and leaders of
the future. In order to do that we need to firstly understand who they are.
Who