Co-op is not a means for industry to co-opt education, but rather a valuable source of real-time research into the integration of practice and education. External feedback forces educators to think differently about curriculum design, especially for incorporating stakeholder considerations where coursework involves learning what it means to enter professional practice (McNamara, 2009). Many academic staff seek and welcome this feedback. In addition to processes for student satisfaction on curriculum matters, institutions need equivalent mechanisms to capture satisfaction and feedback from participants such as industry supervisors. However, in reviewing curricular content, educators need to assess whether curricular feedback from industry reflects local contextual conditions (i.e., cultural idiosyncrasies of an organization) or signals a broader shift in industry requirements. These issues have some implications for staff development, which we discuss next.