Particular attention was given to clearly explain to the participants that the interviews were going to be about climate change, and not about the weather or about air quality. The confusion around air pollution, climate change and warming weather (i.e.increased heat) occurs due to a cultural characteristic in Thailand. In the Thai language, the words “climate”, “weather” and “air” are identical—ah-kart. By saying that the ‘climate’ is changing, people might think that the air quality has changed, rather than thinking that the temperature is increasing.