PROMOTION
Promotion is one of the most powerful ways to attract people to use the product or service. There have many type of promotion which can be done by advertise at billboard and newspaper. Other than that they can open booth or contribution with airlines agency. Airline agency can help to promote and intro the SIA. The nice and colorful brochures will attract people to use the service and product.
Furthermore the SIA also can promote their self by sponsor the events. For example we look at Air Asia. Air Asia sponsor the reality game show The Amazing Race Asia and F1 team AT&T Wiliams. Other, they also recruits pilots through a blogging content and keep in touch with the customer via Twitter and Facebook. This helps the Air Asia known in global and attract people to use their service. Air Asia also sponsor the Manchester United club and this give the big advantages to this airline company to get more profitable with the good and excellent marketing strategy. According to US-based business magazine Fast Company's Air Asia is in the list of top 50 of the most innovative companies in the world in 2007.
According to Kathleen Tan, in order to explain the successful of the Air Asia she said “Marketing reflects brand attitude and personality, creative marketing input comes not only from its marketing team, but also from staff, including pilots, engineers and ground crew”.
Adding more she also said that “When someone comes up with a pioneering idea, we don't shoot it down and say: ‘Oh, that's unconventional. ‘ Instead, we play with the idea and find the best way to employ it to advance our brand or introduce new product and services.”
So for the conclusion we know that SIA is much better airline compare to the Air Asia. However some idea and strategy that use by Air Asia make be can help and can be use by SIA to earn more profit and make the SIA become better in look and service in the future.
Read more: http://www.ukessays.co.uk/essays/business-theory/singapore-airlines.php#ixzz3XpXODlxu
PROMOTIONPromotion is one of the most powerful ways to attract people to use the product or service. There have many type of promotion which can be done by advertise at billboard and newspaper. Other than that they can open booth or contribution with airlines agency. Airline agency can help to promote and intro the SIA. The nice and colorful brochures will attract people to use the service and product.Furthermore the SIA also can promote their self by sponsor the events. For example we look at Air Asia. Air Asia sponsor the reality game show The Amazing Race Asia and F1 team AT&T Wiliams. Other, they also recruits pilots through a blogging content and keep in touch with the customer via Twitter and Facebook. This helps the Air Asia known in global and attract people to use their service. Air Asia also sponsor the Manchester United club and this give the big advantages to this airline company to get more profitable with the good and excellent marketing strategy. According to US-based business magazine Fast Company's Air Asia is in the list of top 50 of the most innovative companies in the world in 2007.According to Kathleen Tan, in order to explain the successful of the Air Asia she said “Marketing reflects brand attitude and personality, creative marketing input comes not only from its marketing team, but also from staff, including pilots, engineers and ground crew”.เพิ่มมากขึ้นเธอยังกล่าวว่า "เมื่อผู้มากับความคิดบุกเบิก เราไม่ยิงมันลง และพูด: ' Oh ที่กระเป๋า ' แทน เราเล่นกับความคิด และค้นหาจ้างให้แบรนด์ของเราล่วงหน้า หรือแนะนำผลิตภัณฑ์ใหม่และบริการที่ดีสุด"ดังนั้น ข้อสรุปเราทราบว่า SIA ดีเปรียบเทียบสายการบินกับแอร์เอเชีย แต่ บางแนวคิดและกลยุทธ์ที่ใช้ โดยแอร์เอเชียจะสามารถช่วย และสามารถถูกใช้ โดย SIA ได้รับกำไรเพิ่มมากขึ้น และทำให้ SIA กลายเป็นดีในรูปลักษณ์และการบริการในอนาคตอ่านเพิ่มเติม: http://www.ukessays.co.uk/essays/business-theory/singapore-airlines.php#ixzz3XpXODlxu
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