In this exploratory study we analysed data collected from 29 questionnaires completed by participants and the comments contained in their travel journals. The questionnaires were subject to a preliminary monovariate analysis, which was followed by the construction of a matrix of the data gathered from questionnaires. A qualitative analysis was then carried out by means of an Aseb demi Grid Analysis. This follows the methodology adopted by Beeho and Prentice for their study of tourist experiences at New Lanark World Heritage Village (1997). A separate analysis was made for each of the four dimensions contained in the questionnaire (activities, setting, experiences, and benefits). The travel journals were analysed through a study of the contents of the text, to identify keywords and themes, particularly where these could support the themes emerging from the questionnaires.