Thus CEOs want to improve how they measure the impact of risk and the value of their innovations. This is not a substitute for everything that is measured today, but it is a way to focus as much as possible on the greatest sources of uncertainty in their business. Next, they want to do more to communicate their values and strategies to reaffirm the core emotions and value of the business. With business changing fast, customers, partners, and employees are eager to understand and participate; CEOs see this changing in their stakeholders. Ultimately the CEO must deal with both of these matters, the head and the heart, to secure the confidence of all their stakeholders to move ahead.