• Q4 : WILL HLL'S FAIR&LOVELY FOUNDATION BE ENOUGH TO COUNTER CHARGES MADE BY AIDWA? DISCUSS
right step
•Correct the damage to HLL corporate image and the negative impact to the women segment of the Indian society
HOWEVER
•pulling off those unethical advertisements off air
•sponsoring career fairs in over 20 cities
•supporting 100 rural scholarships for women on vocational programs
•Q5 : IN LIGHT OF AIDWA'S CHARGES, HOW WOULD YOU SUGGEST FAIR&LOVELY PROMOTE ITS PRODUCT? DISCUSS.
•Helping the management of HLL to articulate an advertisement campaign.
•New promotional that is ethical and acceptable by the Indian society.
•Not denigrate woman by should show positive virtues of womanhood.