In the selection equation, female consumers had a
lower probability of purchasing strawberries at the given
price levels. Education was found to be statistically
significant and its coefficient was found to be positive.
Increased educational level was shown to increase the
probability of purchasing strawberries. Consumers living
in large cities for a longer time had a higher probability of
purchasing strawberries. The presence of individuals
over the age of 50 in the household reduced the
probability of purchasing strawberries. It was found that
consumers who purchased frozen food products had a
higher probability of purchasing strawberries.