INTRODUCTION
Many economists and policymakers believe that the global
financial crisis has negatively affected consumers’ trust in financial
service providers (e.g., Sapienza and Zingales, 2012).
For instance, recent research and commentaries have suggested
that “the economic crisis of 2008 led to a loss in confidence
in financial institutions” (Uslaner, 2010, p. 110) and
that “the new ‘normal’ in business functions aims to rebuild
trust” (Krutza and Wiff, 2012).