Kanungo and Mendonca (1996) summarized the importance of an organizational
leader’s vision and behavior in this manner:
The leader’s vision inspires and articulates the organization’s mission; provides
the basis for the organization’s objectives and goals; communicates the beliefs
and values that influence and shape the organization’s culture and behavioral
norms; and lays the foundation for organizational strategies, policies, and
procedures. The organization’s mission statement and policies—however noble,
well crafted, and articulated—are absolutely futile if the leader’s actions and
behavior are inconsistent with these statements. (p. 3)