The quality of fruit juice reduced rapidly at 25 ± 1°C and fruit can hardly be stored for 5 days without any deterioration in quality. However, storage at 8 ± 1°C, produced better result in terms of physicochemical and sensorial attributes. The sensorial attributes of fruit juice was retained up to 21 days at 8 ± 1°C while at 6 ± 1°C and 11 ± 1°C these attributes were retained only up to 13 days. Therefore it can be concluded that under storage temperature of 8 ± 1°C, passion fruit can be stored for 21 days without any deterioration in juice quality.