Capitalize on your strengths – it’s what sets you apart… success in selling real estate is often based around your ability to “connect with people and create relationships”. Chances are you wouldn’t be where you are today without already possessing these skills. These relationships result in long-term loyalty and show up in the form of repeat business and referral business. So how do you “capitalize on these strengths”? Clearly you need to have an ongoing follow-up with your past clients and your centers of influence to remind them that you are there when they need you. They need to think of you as their “go to person” when it comes to buying and selling houses. This is where your database follow-up using IXACT Contact can serve you immeasurably well. So…#1. Make sure all names are entered into the database (it is critical that this list is current and up-to-date) and #2. Make sure that every name has a follow-up date for your next contact (personal or mail or e-mail). Systems make things easier and IXACT does offer a great system.