Carrefour, the French general merchandise chain (second largest in the Argentina in 1982, and by 2000 was well established as the dominant retailer in that country with 23 big stores. Argentine shoppers have become accustomed to things French, from fashions to late-night dining. Yet with globalization, a greater acceptance of American influences began to creep into the Argentine culture in the 1990s more casual dress, consumption of more beer and less wine, and even jazz and the blues. Thus, when Wal-Mart entered the Argentine market, it did so with a team of American managers and stores models that worked in big and small- town America