Much has been said about competitive advantage
gained from innovations such as the Internet, hightechnology
gadgets, and apps. The chapter points
out, however, that low-technology innovations such
as the razor–razor-blade business model can also
create value. Think of other low-technology innovations
that are/were novel, useful, and successfully
implemented so that the innovating firm gained a
competitive advantage. Find information about the
entrepreneurial story behind the innovation.