One ongoing battle that has been waging for years is the one that exists between Pepsi and Coke, or formally known as Pepsi Cola and Coca-Cola. There are plenty of variables that could influence any particular consumer, including taste preference, packaging preference and availability within a particular market. From the polls I’ve seen, usually (and I use that term very loosely, people) Coke tends to score better than Pepsi in terms of consumer preference. The ratings, however, are extremely close. For example:
“An online Tribune poll revealed a virtual dead heat in the great Coke versus Pepsi debate. Of the 346 votes cast, 50.87 percent took Coke and 49.13 percent went with Pepsi. Pepsi has demanded a recount.”
- See more at: http://www.nineteenfortyone.com/2010/05/brand-equity-coke-vs-pepsi/#sthash.P1m27ndv.dpuf