Explanation to such phenomenon
1.The demonstration effect of the rural elite, urban rich and foreign tourists engaging in ostentatious (โอ้อวด) consumption of exotic(ที่มาจากต่างประเทศ)and luxurious goods has distorted the consumption and utility functions of the poor.
2.Films, radio, television and advertising have exposed the masses to modern gadgets and lifestyles, and have thus aroused their expectations.
3.Local and national politicians have assured the rural poor of the modern amenities (สิ่งอานวยความสะดวก)of life, if they would vote for them.
4.The central governments have declared time and again that the eradication of poverty is their major policy goal.
•Through these media, the common man has first learned about the new products, gadgets and services; then, come to want them and, now, to demand them.