Acknowledgement
The authors would like to thank the farmers and consumers who participated in the research and businessman for their valuable comments. The study was supported by the United Graduate School of Agricultural Sciences (UGAS), Ehime University, Japan student research support program. The support obtained from Mr. Malik Anwar Khan, Coordinator, Friends in Village Development of Bangladesh (FIVDB), Sylhet and other Livelihood Enrichment Program (LEP) staff of FIVDB are gratefully acknowledged. The authors are also thankful to Ms. Shamim Ara Saima for cooperation at the time of consumer data collection.