As a means of getting around the unstructured nature of e-mail transmissions, marketers frequently provide an electronic order form that adds structure to the information content of the message. However, even with the electronic order form, entry of the data into the system generally requires some keying by data entry personnel. Thus, the general objectives of e-business-to avoid the need for a salesperson to make the contact and to avoid the business event recording activities during business event data processing are not achieved