TRI-STAGE INC, a leading Japanese direct-marketing solution provider, yesterday announced the acquisition of a 15-per-cent stake in Thailand’s TV Direct, the listed TV home-shopping operator.
TV Direct will be used as Tri-Stage's springboard in expanding the business in potential markets in Asean, especially in the CLMV (Cambodia, Laos, Malaysia and Vietnam) area.
The acquisition will allow Tri-Stage to become the largest single shareholder in the Thai company, giving it a seat on TV Direct's board.
There is, however, no significant change in the top executive and management structure at TV Direct as a result of the deal.
Yutaro Suzuki, director and senior executive of Tri-Stage, said his company provided a direct-marketing solution to 130 clients, selling about 500 products in total.