e looks quite different than it did just 10 years ago. For one, there's likely a smartphone next to the fork. And on each plate, there might be a different meal—mom's paleo, dad's vegan, the kids' gluten- and nut-free. At first glance, you might think these changes are unrelated. And you might bemoan what's become of the family dinner. But it could be that, thanks to the technology at our fingertips, people are actually much more thoughtful about what they feed themselves and their loved ones. That mindfulness is apparent in micro-moments when consumers rely on Google Search to learn more about food. Through an analysis of these searches in the food category over the last two years, we are able to get a large-scale look at people's interests and intentions. Fueling interest in health and wellness with digital "To eat healthy, you have to pay a lot of attention," says Dr. Frank Lipman, the founder of Eleven Eleven Wellness Center in Manhattan. And people are, especially millennials, he contends. "They are 10 times more aware than my generation," says Lipman, and are "much more interested in staying healthy and eating healthy." Now, the focus of people's diets is less about eliminating foods than about adding them. Perhaps this growing "obsession with health," as food and restaurant consultant Michael Whiteman puts it, is in part due to the fact that people are living longer, and want their extra years to be healthy ones. (As the saying goes "If I knew I was going to live this long, I'd have taken better care of myself.") But both he and Lipman point to digital as a major catalyst for our growing health food fixation. "There's no question it's coming from the web," says Lipman. To eat right, people are going online to raise their food IQ and make more informed choices. In what-do-I-eat-moments, they're searching for the best foods to eat for certain physiological benefits. According to Google Trends, "best foods for" searches have grown 10X since 2005,1 often followed by terms like "skin," "energy," "acid reflux," "your brain," and "gym workout."2