On-board policy starts with the service concept adopted by each airline, as discussed in Chapter 3. Essentially, this encompasses all aspects of customer comfort during the flight and must also include all regulatory and other processes that the airline is obliged to follow. Policy, then, determines the procedures that will be followed during any flight. There are a greatmany areas to consider with regard to customer comfort. In this respect, meals and drinks on board are just one item within a long list, and need to be seen within the total context of the service concept, with an appreciation of the many constraints under which the food and beverage services have to operate. In essence, every aspect of the customers' needs and wants while under the care of the airline needs to be considered, and a decision made about the priority which will be given to each item. Such priority will, of course, vary from airline to airline. These differences are often the basis of the competitive stance an airline will take in relation to its rivals. There will even be differences within each airline, depending upon the type and duration of the flight. For example, the services available on a normal scheduled flight will be different from those on a charter, or the food and beverages provided on a long-haul, international flight will be different from those available on a short-haul, domestic flight. This chapter examines each of the key aspects of effective on-board service. It begins by looking at issues related to cabin design and services, before discussing service staffing levels and training. Alternative policies with regard to on-board service are reviewed and the procedures for serving different kinds of passenger are explained. Finally, the approaches adopted by airlines for eliciting customer feedback are described